Director of Parlance PR, Melanie Vandenberg, is an integrated marketing communications generalist, with a background in both the private and public sector including tourism marketing, MICE marketing, land information and professional services. Melanie and her team are highly qualified to plan, write and undertake any
marketing communications task.
Integrated marketing communcations is about using a ‘layering effect’ of various tools to ‘cut through the clutter’ in order to achieve your communications aims. Gone are the days of relying solely on mass media to communicate your brand or message. Depending on the communications task, there are a number of tools at your disposal, including new media, that can match and complement each other for successful communication.
Customers or audiences need and demand a new way of communicating and the key word these days is interaction. Engagement is crucial and without it, there may be no successful communication at all.
Let Parlance PR take the guesswork out of communicating effectively. We’re here to help.